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How Visualization and analytics help in business decisions?

In each sector and market, making the appropriate decision is a significant constituent for victory. With the growth of the organization, the amount of information also increases. According to the presentation of this information, it may either be simple or challenging to arrange the data about evidence, discoveries, and configurations that should be comprehended to move forward to the consequent logical phase. As a decision-maker of the organization, maintaining visualized statistics is essential for handling and sharing concepts effectively.

What exactly is Data Visualization?

Data visualization innovation offers a cutting-edge intention for organizing the required data that empowers firm business decisions. It assists administrators with perceiving the master plan simultaneously. With visualization tools and techniques, business factors such as challenging areas, hot spots, statistics, analytics, and latest trends could be identified and determined efficiently and effectively.

Why Does Data Visualization Matter?

As Ben Shneiderman, the computer researcher, explains, the goal of Visualization is not a picture but an insight. It allows general employees to see, comprehend, analyze large amounts of data, and take necessary actions through the resulting analytics.

The ultimate choice is for organizations to invest less energy assembling vast volumes of information. Instead, they utilize data visualizations to recognize and alleviate challenges positively and positively reveal significant prospects.

How Does Data Visualization Work?

According to the founder of the periodic table of elements, Henry D. Hubbard, graphs have magic. An entire circumstance, such as a period of fortune, an attack, or the life history of a pandemic, could be revealed in a second, using graphs. Data visualization aids the information to narrate its history within a few seconds. The curve of a graph enlightens the thoughts, stimulates the mind, and influences the decision.

What are the Benefits of Visualization in Business Analytics?

In wide-ranging organizations, these visualizations play a vital role in handling patterns, calculations, and correlations between major elements and determining the output of a business structure. According to the analysts' innovation level, organizations also utilize Visualization in detailed presentations in formats such as tree maps, scatter graphs, geographical maps, and bubble charts. Another form in which organizations operate visualizations to perform planning and decision making is to learn logistics, like transportation and shipping.

For instance, Setosa, a data visualization company, utilized Visualization to recognize sectors where transportation might accumulate, as it could highly escalate waiting duration. The Visualization of this accumulation could identify its reason and results. Similarly, a large amount of information could be processed in Visualization in a brief period of duration. A massive amount of data such as bus stopping time, routing periods, and other details would be utilized to analyze the Visualization intricately in the transportation setting. The user would be able to access the most detailed information when the virtualization becomes the most precise.

With Visualization, an organization could identify a decrease or increase in revenue scales, across several sectors, during specific months or years. They will be able to compare targets, prior year evaluations, and other statistics to evaluate benchmark trends and performances.

4 Ways in which Data Visualization helps Organizations

  1. Increased Collaboration: With the help of advanced visualization tools and techniques, teams of an organization will find it easier to unite and participate in sharing skills and strengths among each associated member. The implementation of these skills and strengths in Visualization results in enhanced innovative ideas for the company's development and to solve the company issues efficiently and effectively. Instead of processing tons of data, the teams can depend on visualizations to evaluate the findings.

  2. Effortless Visualization of outlines: Patterns and designs cannot be identified by staring at thousands of documents. However, with Visualization, data could be analyzed, and new paths, trends, patterns, and outlines could be identified. The decision-making team of an organization will easily view and access graphical visualizations such as heat maps, fever charts, and other related graphs.

  3. Minimalism is at its best: Visualizations help simplify the information and let the user access the most relevant details from the visuals. A broader view of statistics could be identified when the needed data are accessed and visualized by the users using visualization tools.

  4. Enhanced response duration: Rather than re-reading archives and calculating statistics, Visualization helps the user identify and process information within seconds, recognizing risks sooner and enhancing response duration.


IDG Research, CIO Marketplace, and SAS conducted research and discovered that companies maintain the below perceptions of Visualization:

77% of the participants perceived Visualization as a development in the decision making of an organization.

45% of the participants stated that the skills of analysts developed on the subject of extemporary data.

44 % of the participants perceived improved team skills among specified groups.

Visualizations permit organizations to develop decision-making abilities, identify results faster, and discover prospective patterns.

End Notes

· Carter, J. (January 20, 2016). Is big data a big failure? Retrieved from

· Lima, M. (August 30, 2009). Information Visualization Manifesto. Retrieved from

· Charlie. (March 22, 2016). Storytelling Through Data Visualization. Retrieved from

· Mellor, C. (December 10, 2012). Are you ready for the 40-zettabyte year? Retrieved from

· Dashboard Insight (September 13, 2013). The History of Data Visualization. Retrieved from

· Spotfire Blogging Team. (October 7, 2014). 4 Ways Data Visualization Will Help Your Organization. Retrieved from

· Admin (n.d). Data Visualization’s Positive Impact on Decision Making. Map Business Online. Retrieved from:

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