of a set of questions to be filled out after each interaction with the company. It must be as objective as possible, have a limited extension and focus on those aspects that correspond to the areas that we are most interested in measuring. The clipping path service specific combination of questions to ask will therefore depend on the particular situation of each company and its objectives, but these are some of the most common: How many people were in the establishment at the time of the visit? Was the mystery shopper greeted upon entering the store? How is the layout of the products inside the store?

What did the mystery shopper have to do to find the desired product? (Look in the store, ask the staff...) How was the treatment with the employees? How long did it take to get the desired service and to make the payment? 5) Measure the results In order to correctly measure the results of a mystery shopping campaign, we have to plan this measurement from the beginning. Based on the objectives that we have defined, we will establish a series of key performance indicators or KPIs and we will link them with the different questions of the questionnaire, so that we can obtain

quantitative metrics at the end of the process. Likewise, we can establish a series of hypotheses and see if the results confirm them. Once the visits are over, we will collect all this information and seek to draw conclusions focused on action, so that we can use them to improve the aspects of the interaction with the brand in which the worst results have been obtained. What services do mystery shopping companies offer? A very common solution to carry out mystery shopping campaigns is to resort to the services of specialized agencies. To better understand what they can offer us,