We have both given the website email list visitor less to do and, more importantly, shown them exactly what they were searching for. It's easier for that website visitor to now act. email list In this second instance, our web marketing channel (PPC) and website destination (dedicated dog friendly holiday homes page) work in tandem to email list promote our holiday properties much more effectively.
You may have read/heard the phrase "Landing Page"? A landing page is the most commonly used phrase to describe a website destination used online email list. I prefer the term "destination" because it helps me envisage an exciting place we send our website visitors to where we help them email list to "do" something they are interested in. So, channels and destinations?
Anything more? Last week email list we went over that the difference between "connect" and "buy". We can also apply this principle to our work on web marketing channels and destinations. Let's suppose that a good number of our website visitors to our holiday homes page are not email list quite ready to purchase their holiday today. Maybe they email list are unsure where to go on holiday? Maybe they even want to know what would be the best destination for a dog friendly holiday?