YouTube and in places automatically purchased by the Programmatic system as part of Open Auctions.We supplemented these activities with the Display campaign, using, among others, the Rich Media creation Parallax, whose advanced features increase the possibilities of interaction with the recipient. We also decided on animated HTML banners, which draw the attention of a typical user much better than traditional ones. What was the effect of the chosen strategy Within a month, we managed to achieve.
Views in the most attractive advertising spaces on the Internet. When it comes to impressions, the question naturally arises as to whether the ad was actually noticed and had an effect. After whatsapp mobile number list all, creatives could have appeared in a place where the user would not see them, or they could have been scrolled so quickly that it was impossible to register the message. To avoid such doubts, the viewability parameter was created to determine what percentage of displayed ads were most likely actually seen by the recipient.
In the case of the campaign in question, the viewability was at the level of, which means that almost every display was related to the achievement of the assumed goal. Shares of individual channels in costs The best surfaces at optimal prices But let's move on to a more detailed analysis of the campaign. As the main goal of advertising was to familiarize as many potential customers as possible with the new product, we focused on different formats and different environments this maximized the chance of achieving.