They market the following well-known Telemarketing List e-mail software: Spoiler, Measuremail, Spike, Tripolis Dialogue and Web power. For this benchmark, 986,000 campaigns from 5,525 companies were analyzed. A total of 15.9 billion emails are Telemarketing List included in the benchmark. Top 5 conclusions The main conclusions from the benchmark: Opens and clicks increase in B2B, but decrease in B2C Campaigns sent on Saturdays score Telemarketing List exceptionally well The acceptance rate continues to rise.
The e-commerce sector saw a Telemarketing List rebound in numbers in 2021 In business services you see a decrease in all e-mail figures There is work to be done for the B2C In many marketing publications you read that the B2B marketer should take an example from his B2C colleague. In the B2C marketers seem to have a better understanding of Telemarketing List how they can reflect customer wishes in their marketing communications. And until last Telemarketing List year you could well substantiate this sentiment by pointing to the better open and click ratios of the B2C campaigns.
However, this is no longer the case since Telemarketing List 2021. The Click Through Rate or CTR (clicks divided by the number of emails delivered) even reached a score of 8.96% in B2B last year. Such a high click rate has never been seen before. Not Telemarketing List even in B2C. Dutch Email Marketing Benchmark 2022: CTR in B2B and the B2C For example: a B2B marketer who delivers an email to, for example, 12,500 contacts managed to Telemarketing List entice an average of 916 contacts to click in 2019 and no fewer than 1,120 contacts in 2021.