If you want the ability to reach a wide range of mailing list people and more effectively target your list building endeavors, ezine advertising is right for you. The most important thing to remember when advertising through ezines is that mailing list your ad copy is of high quality. Put together a well written email that targets your audiences needs and wants. Also, make sure that when you choose an ezine to advertise in that it is relevant to your topic. You don't want to write an email that is targeted mailing list towards losing weight when your target market is muscle gain. Yes they are similar, but they are different as well. Always target your audience as best you can. First of all, there is one thing you should understand. All your subscribers must be those which have signed up by their own will to your mailing list, and it is preferable to use a double opt-in mailing list confirmation to avoid spam issues. You can see all over the place lists for sale. Think about it, those people don't know you, they didn't signed up for one of your products or services.