Surely with all of the advances in technology, email no longer plays an important role in small professional email list business marketing, right?A recent report from email marketing service, iContact, finds that "83% of small and medium-size professional email list businesses say email is important or critically important to their overall marketing strategy." That hardly sounds like email is going the way of the dinosaur from a marketing standpoint Think about some of its many professional email list advantages: Be that as it may, even if you have managed to professional email list cultivate a sizable email list for your business, the fact is your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they simply abandon one email address for another. It is critical to make sure professional email list you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers professional email list up. Here are some ideas for you to utilize in your professional email list effort to bulk up that email list. 1. Offer incentives. When done well, free offers and other incentives can be very effective list builders. Remember to keep your offer relevant to your email campaign, and be sure it has value to the subscriber. professional email list Also, require a verified opt-in, which sends the subscriber a link to click. This adds their email address to your list and deters people who are just trying to get something for free. 2. Prove your worth. People will be more likely to want to become subscribers to your email if they can grasp the value of doing so. List your credentials. Offer subscriber/customer testimonials. Provide data (graphs, charts, photos, etc.) showing results you've achieved for professional email list others as ever... and as strong as your list allows it to be.