If you feel like you've run out of all the ways to improve your site's conversion rate, you're not alone. Reach the plateau after doing everything right-UX is appropriate, copies are aligned and optimized, and CTA is clear-it can be frustrating, but don't be afraid. There may be roads you haven't explored yet. Why Video Marketing Is Important Assets, video is still significantly underutilized and undervalued, especially as a tool for conversion. Statistics really speak for themselves:
On average, visitors spend about 2.6 times more time on websites with video (Wistia, 2018).
68% of visitors want to learn about the product by watching videos rather than reading texts (Wyzowl, 2019)
Video brings 66% more eligible leads (Optinmonster, 2019)
So how do you take advantage of this potential and use video marketing to increase landing page conversion rates? Let's take a look. How videos can help improve landing page conversion rates Product video We all saw them and, whether remembered or not, definitely made the purchase decision by product video. Product videos are Cork Bicycle Rent zone a great tool to add to your e-commerce marketing mix. It can show the value of a product better than a stand-alone image or text body. In fact, this type of video is synonymous with the purchasing process, so early 50% of web users are looking for videos related to their products or services before going to the store . This is the majority of potential audiences who are actively looking for this type of content. So how can product videos help improve conversion rates? When potential customers visit a product page, the important things they want to know are:
What it looks like
What it does
How to use
What is included
Why they need it
All of this is likely already addressed in the copy on the page, so why not turn it into a product video script or shotlist? The video doesn't have to be overly complex or flashy. To make a decision, you need to provide your visitors with the information they need visually and practically. Go Outdoors is a great example of a real product video . Each tent has its own gallery and video that describes all the features of the tent, what is included and what additional features are available.